Brand Standards and Visual Guidelines

Our Identity...

Community Commerce Bank (CCB), formed in 1976, is part of The East Los Angeles Community Union (TELACU) family of companies. CCB prides itself on serving the financial needs of California residents through a wide range of loan products and deposit accounts.

CCB specializes in commercial real estate loans, loans to nonprofit and religious organizations, apartments (5 units or more), as well as other real estate loans regardless of reason, for both consumer (commercial properties) and business purposes.

CCB is considered to be ‘Well Capitalized’ according to all regulatory requirements and definitions. Call one of our three branch offices for our current outstanding rates on FDIC insured deposit accounts. As a subsidiary of TELACU, CCB supports many social and economic development programs such as education scholarships, senior housing projects, a weatherization program, and a Veterans Upward Bound program to name a few.

Our logo has a consistent amount of white space built in. Make sure to keep the logo in proportion and use all of the white area included. Please note: the actual logos do not have a grey stroke on them, they are just included here to show boundaries.

PRIMARY LOGO with preferred spacing built-in

Vertical Logo with preferred spacing built-in

Horizontal Logo with preferred spacing built-in

To build brand awareness and recognition, it’s important that the logo be used consistently across all applications and mediums. Don’t add any elements to the logo or take anything away. Here are more examples of what NOT to do:

If rebuilding the logo or checking it for consistency, bring the text to the needed size. The distance from the mark to the C in “Community” is the width of the serif on the top right arm of the K in “Bank”.

That spacing also determines the white space on the top, left and bottom. On the right side, it’s that distance x two. “Commerce” is centered horizontally with the mark. The font is Times (with a stroke). Since kerning has been set manually, please use the actual logo whenever possible to maintain consistency, the white stroke around the mark (on versions with a transparent background) is the same width as used to separate the grey from the blue.

Logo Build & Symmetry

Primary Logo PDF Download Links

Horizontal Logo PDF Download Links

Vertical Logo PDF Download Links

  • Only when absolutely necessary, a logo with a transparent background may be used.
  • If used on a dark background where the white BG will not work, a version with a clear background and inverse text color may be used.

All logo files have been named with the following key. A correctly named file explains what the content is without having to open or preview it.

Example of File Names & Descriptions of File

  • (primary logo, spot color build, white background)
  • CCB_Logo_4C_W.pdf (primary logo, CMYK, white BG)
  • CCB_Logo_H_4C_W.pdf (horizontal logo, CMYK, white background)
  • CCB_Logo_V_4C_W.pdf (vertical logo, CMYK, white background)
  • CCB_Logo_BW_W.pdf (B&W primary logo for print on white)
  • CCB_Logo_4C_0.pdf (CMYK primary logo on clear background)
  • CCB_Logo_4C_INV_0.pdf (CMYK primary logo, white text on clear)
  • CCB_Logo_RGB_W.jpg (RGB primary logo for digital on white)


PMS: 2945 C
CMYK: 100, 73, 20, 0
RGB: 0, 74, 152
Hex #: 004A98


PMS: Cool Grey 8 C
CMYK: 49, 40, 38, 4
RGB: 137, 138, 141
Hex #: 898A8D


PMS: Black 3 C
CMYK: 60, 40, 30, 100
RGB: 0, 0, 0
Hex #: 000000


PMS: White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
Hex #: ffffff

Additional Color Schemes

Below are some related colors that work with the above colors. These are by no means “official,” just suggestions. For easy and free color picking tools, check out the following links: